Market Systems Development

Current Articles

Inclusion

What Does More Equitable Impact Look Like in MSD?

In this entry of her “In Search for More Equitable Impact” blog series, Canopy’s Managing Partner Holly Krueger spoke with Karri Goeldner Byrne, a consultant with more than 25 years of experience in Fragile and Conflict Affected Situations (FCAS), on what equitable impact looks like in a market systems development (MSD) program.

Climate

Greening the MSD Approach for Agricultural Programs

In collaboration with the BEAM Exchange, Senior Consultant Clara Garcia Parra developed a guide to help donors and practitioners design and implement impactful agricultural programmes that use the Market Systems Development (MSD) approach, and want to be intentional about achieving environmental goals.

Inclusion

How to Measure LGBTQIA+ Inclusive Market Systems Development

In global development, what we measure is key. But when it comes to LGBTQIA+ inclusive market systems development, a nuanced approach is vital. As part of her “In Search for More Equitable Impact” blog series, Canopy’s Holly Krueger and experts Branden Ryan and Dun Grover share four crucial insights.

Inclusion

What’s the Inception Phase Got to Do with It?

In this entry of her “In Search of More Equitable Impact” series, Managing Partner Holly Krueger spoke with USAID FTF Transforming Market Systems Activity (TMS) Deputy Chief of Party, Dun Grover, about the crucial role their inception phase played in shaping how they think about inclusion.

Inclusion

How Do You Rise to the Challenge of Extending Equitable Economic Opportunities to More Than 600,000 Women and Men in Northeastern Nigeria?

In this first installment of “In Search of More Equitable Impact” series, Holly Kreuger spoke with John Rachkara, Deputy Chief of Party, and Anuoluwapo Fashola (Anu), Gender Advisor for the USAID Feed the Future Rural Resilience Activity (RRA), about how they are facilitating equitable economic growth in a complex environment.

Market Systems Development

RECONOMY’s Inception Phase: Lessons on how to Navigate Complexity

Projects that follow the Market Systems Development (MSD) approach often have inception phases that include establishing initial partnerships to refine engagement strategies. For RECONOMY, however, this phase entailed much more. This case study explores the knowledge and experience gained during the project’s 2+ year inception.

Andrew Panton

Senior Consultant

I am committed to improving human livelihoods and resilience in balance with nature. At the Canopy Lab, I provide research and advisory support to projects working on biodiversity conservation, climate change adaptation and resilience, nature-based solutions, sustainable tourism, and market systems development. Outside work, I’m a keen guitarist, cyclist and bookworm, with a love for food, travelling and learning languages.

JESSICA RUST-SMITH

Senior Consultant

I work across markets, business and supply chains, impact investing, agriculture, and women’s economic empowerment. I am an experienced monitoring, evaluation, research and learning consultant and project manager with expertise in the use of mixed methods, theory-based approaches and data collection and analysis. I have been working in M&E for market systems development for 10 years now, and going strong.