This post highlights the challenge of gender inequality in market systems approaches. As the author, Giulia Salmaso suggests, the issue of gender is often framed from a social or moral perspective. For many practitioners, this way of contextualizing the gender issue has created a type of push-back resulting in many projects deciding to think of gender as a secondary consideration. At the same time, from a more objective systems thinking perspective, the idea of restricting 50% (or more) of the human capital in a social system from engaging in developing and testing solutions to emergent risks and opportunities is a real limitation on a market system. Especially from complex systems understanding, it is essential that a market system actively engage as many people – regardless of gender – as possible to increase the likelihood of generating value added solutions for a society. In this context, gender inequities are not secondary, but are of primary concern.